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Encore Business Group

2 weeks ago

Great Marketing = Understanding psychology and how to influence and persuade consumers.

For instance, the psychology behind "Free Shipping"

1. 𝐏𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐕𝐚𝐥𝐮𝐞: Free shipping can enhance the perceived value of a product. Even if the product price remains the same, the absence of shipping fees can make consumers feel like they're getting a better deal. This perception of increased value can lead to a higher likelihood of purchase.

2. 𝐑𝐞𝐝𝐮𝐜𝐞𝐝 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧: Consumers often abandon their online shopping carts when they encounter unexpected shipping costs during the checkout process. Offering free shipping removes this barrier and reduces the friction associated with completing a purchase, thus increasing conversion rates.

3. 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞: Free shipping acts as a psychological incentive, motivating consumers to make purchases they might otherwise hesitate to make. The prospect of saving money on shipping can tip the balance in favor of completing a transaction, especially for discretionary or non-urgent purchases.

4. 𝐒𝐞𝐧𝐬𝐞 𝐨𝐟 𝐑𝐞𝐰𝐚𝐫𝐝: Free shipping can make consumers feel rewarded for their patronage. It creates a positive association with the brand or retailer, fostering customer loyalty and encouraging repeat business.

5. 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Free shipping simplifies the purchasing process and makes it more transparent for consumers. They don't have to calculate additional costs or compare shipping fees across different retailers, which can contribute to a more satisfying shopping experience.

6. 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬: From a behavioral economics perspective, free shipping exploits cognitive biases such as loss aversion and anchoring. Consumers tend to overvalue free benefits, perceiving the avoidance of a shipping fee as a gain, even if the cost of the product is slightly higher to compensate.

7. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞: In today's competitive e-commerce landscape, free shipping has become almost an expectation among consumers. Businesses that offer free shipping gain a competitive advantage over those that don't, as they cater to consumer preferences and differentiate themselves from their competitors.

Free Shipping is not just about eliminating an extra cost; it's about leveraging psychological principles to influence consumer behavior, increase sales, and build brand loyalty.

#ecommerce #ecommercebusiness #eCommerceTips #dtcbrands #fulfillmentservices #3PL #DTC #dtcbrands #Amazon #amazonprime #amazonseller ... See MoreSee Less

Encore Business Group

2 weeks ago

Here are 7 different ways to promote your products online:

1. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Utilize various digital channels such as social media, search engines, email marketing, and content marketing to reach and engage with your target audience. This can include running targeted ads, creating valuable content, and optimizing your website for search engines.

2. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Leverage popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to showcase your product, engage with customers, and build a community around your brand. Utilize both organic posts and paid advertising to maximize reach and engagement.

3. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Collaborate with influencers or content creators who have a significant following and influence within your target market. Partnering with influencers can help increase brand credibility, reach new audiences, and drive product sales through authentic recommendations and endorsements.

4. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Create high-quality, valuable content such as blog posts, videos, infographics, and eBooks that educate, entertain, or inspire your audience. Content marketing helps establish your brand as an authority in your industry, attract organic traffic to your website, and generate leads over time.

5. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Build and nurture relationships with your audience through email marketing campaigns. Send targeted email newsletters, product announcements, promotions, and personalized recommendations to subscribers to keep them engaged and encourage repeat purchases.

6. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎): Optimize your website and online content to improve your visibility and ranking in search engine results pages (SERPs). This involves keyword research, on-page optimization, link building, and creating valuable, relevant content that satisfies user intent.

7. 𝐏𝐚𝐲-𝐏𝐞𝐫-𝐂𝐥𝐢𝐜𝐤 (𝐏𝐏𝐂) 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Run paid advertising campaigns on search engines like Google (Google Ads) or social media platforms like Facebook and Instagram. PPC advertising allows you to target specific keywords, demographics, and interests, and pay only when users click on your ads.

By combining and customizing these promotional strategies based on your target audience, budget, and marketing goals, you can effectively promote your product and drive its success in the market.

#ecommercebusiness #ecommercefulfillment#ecommerce #marketingdigital #marketingstrategy #marketingtips #DTCbrands #FulfillmentCenter #AmazonFBA #amazonprep #amazonseller #seostrategy #seo #seotips ... See MoreSee Less

Encore Business Group

3 weeks ago

What to look for when searching for a new 3PL Fulfillment Partner

The top ecommerce fulfillment metrics generally revolve around 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲, 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲, 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧. Here are some key metrics:

1. 𝐎𝐫𝐝𝐞𝐫 𝐀𝐜𝐜𝐮𝐫𝐚𝐜𝐲: This measures the percentage of orders that are fulfilled without errors. It includes picking accuracy, packing accuracy, and shipping accuracy.

2. 𝐎𝐫𝐝𝐞𝐫 𝐂𝐲𝐜𝐥𝐞 𝐓𝐢𝐦𝐞: This metric tracks the time it takes for an order to be processed, picked, packed, and shipped to the customer. It reflects the efficiency of your fulfillment operations.

3. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐀𝐜𝐜𝐮𝐫𝐚𝐜𝐲: Inventory accuracy measures how closely your recorded inventory levels match the actual physical inventory on hand. Accurate inventory data is crucial for preventing stockouts and overstock situations.

4. 𝐎𝐧-𝐭𝐢𝐦𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: This metric evaluates the percentage of orders that are delivered to customers within the promised timeframe. It reflects your ability to meet customer expectations regarding shipping speed.

5. 𝐎𝐫𝐝𝐞𝐫 𝐅𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 𝐂𝐨𝐬𝐭: This metric calculates the total cost incurred to fulfill orders, including labor, packaging materials, shipping fees, and overhead costs. Keeping fulfillment costs under control is essential for maintaining profitability.

6. 𝐑𝐞𝐭𝐮𝐫𝐧 𝐑𝐚𝐭𝐞: The percentage of orders that are returned by customers. High return rates can indicate issues with product quality, inaccurate product descriptions, or poor packaging.

7. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 (𝐂𝐒𝐀𝐓) 𝐒𝐜𝐨𝐫𝐞: This metric measures customer satisfaction with the fulfillment process. It's typically assessed through post-purchase surveys or feedback forms.

8. 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐎𝐫𝐝𝐞𝐫 𝐑𝐚𝐭𝐞: This metric evaluates the percentage of orders that are fulfilled accurately, on time, and without any issues. It provides a comprehensive view of overall fulfillment performance.

9. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐓𝐮𝐫𝐧𝐨𝐯𝐞𝐫 𝐑𝐚𝐭𝐞: This metric measures how quickly inventory is sold and replaced over a specific period, indicating the efficiency of inventory management and the demand for your products.

10. 𝐅𝐢𝐥𝐥 𝐑𝐚𝐭𝐞: Fill rate measures the percentage of customer demand that is met from stock on hand without backorders or stockouts. A high fill rate indicates good inventory management and availability.

By monitoring these key metrics, you & your fulfillment partner can identify areas for improvement in their fulfillment processes and ultimately enhance the overall customer experience.

Remember, your 3PL is an extension of your brand and should be a partner, not just a supplier

#ecommercebusiness #FulfillmentCenter #ecommercefulfillment #shopify #consumerbrands #3PL #amazonfba #amazonprep #prepcenter #dtcbrands ... See MoreSee Less

Encore Business Group

2 years ago

We are now accepting new Amazon Sellers for Amazon Prep services and New E-commerce Brands looking for Fulfillment and Warehousing

reach out to info@encorebusinessgroup.com

#ECommerce #Amazon #3PL #ecommercebrands #warehousing #ecommercefulfillment #FulfillmentCenter #amazonseller #amazonsellers ... See MoreSee Less

Encore Business Group

2 years ago

Encore cares!

3 amazing organizations

100 Businesses That Care

$50,000 on the line

We voted

We donated

To Beer City Dog Biscuits

Congrats! We hope this helps you keep doing the awesome work you are doing!

#giveback #givebacktothecommunity #100btc #nonprofit #michiganmade #Michigan #westmichigan #dogoodfeelgood #beercity

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Encore Business Group

2 years ago

#happycustomersmakeushappy

"The Encore team has been pivotal in helping me outsource my FBA business. I used to do every single facet on my own but I was hitting plateaus in my business because I didn't have enough time to work on the tasks that would grow the business. Encore has been able to efficiently process hundreds of units a week for me at a fair price. This has enabled me to increase time sourcing and focus more on business improvement which should eventually push that number into the thousands with their help. Their communication is excellent and they are quick to identify potential problems with the process. I would highly recommend Encore Business Group to anyone looking for a FBA prep service or considering moving to one."

#amazonsellers #amazonprep #prepcenter #FBAprep #happycustomer #fulfillment #fulfillmentcenter #fulfillmentservices #ecommercefulfillment

Amazon FBA High Rollers | E-Commerce Strategies, Tactics, & Discussions Amazon.com MySilentTeam Amazon FBA and Online Sellers ... See MoreSee Less

Encore Business Group

2 years ago

2.45 Billion!!!

That's the number of visits per month to Amazon.com via their website and mobile app combined. Two point four BILLION!

There are more than 500,000 third party sellers in the United States. Amazons third party sellers make up roughly 50% of Amazon's sales.

We want to help these #amazonsellers grow and scale their businesses in 2022!

How do we do that you ask!?

We receive, store, prep and ship your Amazon FBA and/or FBM orders for you. You will gain back your basement and garage. You no longer have to drive boxes to the UPS store. We do it all for you!

Reach out to me. We will take care of you!

#amazon #fulfillment #fbaprep #warehousing #storage #pickpackship #FBA #FBM #amazonsellercentral

Amazon FBA High Rollers | E-Commerce Strategies, Tactics, & Discussions Amazon FBA Prep Companies Amazon FBA Legends Amazon FBA Business Coach MySilentTeam Amazon FBA and Online Sellers ... See MoreSee Less